Tumblr Insights: Election 2012 Report
With the U.S. presidential campaign already off to a roaring start, news from the Republican primary contests has been a major topic across Tumblr. As we near another crescendo in Florida, we were curious how the campaign—from the numerous debates and rallies, to election ads and gaffes—has played out so far in terms of the type and quantity of attention received by each candidate on Tumblr.
The first graph shows how frequently each candidate’s name appeared in posts. The second shows other tags most frequently associated with each candidate. We’re most impressed with the viral power of one creative concept blog: When Rick Perry’s Unpopular Opinions sprang up as a parody of one of Perry’s campaign videos, he easily became the most blogged candidate overnight.
Our Insights team will be bringing you more data as the campaigns progress!
Visualizing the TransparencyCamp Community
I attended TransparencyCamp 2012 earlier this month and, like every other year that I have attended, there were lots of people and good conversations. This year I was particularly amazed at the sheer number and diversity of those in attendance. This got me thinking about the people drawn to this event and the relationships between them. I wondered, “wouldn’t it be neat to see what this community looks like?” So I decided to gather some Twitter data and do a little social network analysis on the #tcamp12 community.