via Politico Influence:
A new study from the Global Strategy Group shows that corporations who appear to stay out of divisive political issues have better brand favorability. The study finds that Americans have clear reservations about corporations straying too far into political issues — especially cultural war issues.
In the survey, 56 percent of Americans thought it was inappropriate for companies to take a stance on political issues that do not pertain to business while less than one-third of those surveyed believe that companies should stake out positions on gay marriage or abortion. The survey also found that companies that are perceived as strongly partisan have lower brand favorability