IBM’s Augmented Reality App Exposes the Sugary Sins of Breakfast Cereal

As we become more and more concerned with what we’re putting into our bodies, the ritual of standing in the grocery store aisle, staring at the ingredients list of a packaged food item, has become all too familiar. But it doesn’t help when the ingredients are printed in a teeny-tiny, nearly illegible typeface.
To help combat eye-fatigue, IBM is developing an augmented reality shopping app that speeds up the process of determining whether a product meets a shopper’s ingredients criteria. And this unnamed app extends well beyond food.

IBM’s Augmented Reality App Exposes the Sugary Sins of Breakfast Cereal

As we become more and more concerned with what we’re putting into our bodies, the ritual of standing in the grocery store aisle, staring at the ingredients list of a packaged food item, has become all too familiar. But it doesn’t help when the ingredients are printed in a teeny-tiny, nearly illegible typeface.

To help combat eye-fatigue, IBM is developing an augmented reality shopping app that speeds up the process of determining whether a product meets a shopper’s ingredients criteria. And this unnamed app extends well beyond food.

Posted 2 years ago
3 notes
  1. junk-pile reblogged this from sunfoundation and added:
    IBM is making something?!
  2. sunfoundation posted this