Are Google Search Trends Better Election Predictors Than Polls?

Google has been busy documenting how the 2012 Republican primary affects search results.
Newt Gringrich, for instance, experienced a huge surge in searches before winning in South Carolina. Stephen Colbert search traffic jumped ahead of all candidates after he announced his exploratory committee. And before the Iowa caucus, Iowans were searching for Ron Paul more than any other candidate.

Are Google Search Trends Better Election Predictors Than Polls?

Google has been busy documenting how the 2012 Republican primary affects search results.

Newt Gringrich, for instance, experienced a huge surge in searches before winning in South Carolina. Stephen Colbert search traffic jumped ahead of all candidates after he announced his exploratory committee. And before the Iowa caucus, Iowans were searching for Ron Paul more than any other candidate.

Posted 2 years ago
31 notes
  1. kevincurry said: search gain/loss is telling, i think.
  2. adheenlouis reblogged this from sunfoundation
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  6. joestanley reblogged this from sunfoundation and added:
    The answer no, of course they are not. They are not even close. I’ll take my scientifically-adjusted polls of registered...
  7. illisoc-moved reblogged this from sunfoundation and added:
    who else FLIPPED SHIT when they saw Huntsman’s wonderful face after the dry spell of the Huntsman tag
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